Current updated thesis paper can be found below: (01/16/2012)
sign obstruction courtesy of Road View Ads
via their website:
Road View Ads offers owners and agents worry-free facilitation and management of their outdoor advertising space. This includes the research and labor necessary in obtaining, constructing and maintaining these structures and spaces. RVA is active in contracting and negotiating with both public entities and private organizations, and will ensure the security of your property from start to finish. This includes, but is not limited to, obtaining the necessary licenses, permits, consultation, and litigation on your behalf. RVA also interacts with advertisers to sell and manage the space and content on the property. From scheduling, managing, and selling ad space Road View Ads does it all.
According to the current LAMC (Los Angeles Municipal Code) and recent ordinances passed by the LA City Attorney office, advertised trailers pose a current hindrance to drivers, pedestrians and bicyclists. LADOT (Los Angeles Department of Transportation) can only cite when these ‘hitched trailers’ are parked over the designated parking time. In a recent conversation with the North Hollywood LADOT branch, Road View Ads are experts in these trailers as they once outlawed for having 10 foot frames with wheels and an attachment for hauling. Now they evolved the forms of these to be have a smaller width and be attached by chain to small mo-ped vechicles. By doing this, these trailers are in a grey area of the LAMC and LADOT officers are unable to cite or impound these vehicles because there is no present law to enforce.
Road View Ads is a clear example of how companies been able to strategically manipulate public space for financial gain. They advertise that they have the litigation power for permits and can protect their clients wants for advertising. How can publics respond to these kinds of situations? What are tactics that can be done to only reclaim streetscape for public need but also establish a dialogue/ response to private companies taking advantage of municipal codes ?
What is interesting is that Road View Ads predominately have their sign located in the southern part of the San Fernando Valley. The large width of the boulevards have never been viewed as a contested space. However, with this small litigation battle between LADOT and Road View Ads, what are values of street scape? The definition of public space for Los Angeles is now being questioned because parks and beaches aren’t sufficient. Streets and sidewalk are being manipulated by private enterprises – can publics respond? Or do certain publics need to be created to respond?
1. Recently passed in August 2011, AB 1298 specifically authorizes cities to define minimum distances illegally parked vehicles with hitched advertising trailers must move within a 72-hour period. If not moved the requisite distances, the vehicles may be impounded. link : http://atty.lacity.org/NEWS/ssLINK/LACITYP_015391